Azienda Vitivinicola Ceretto - Alba (CN)


Quality of the organization, processes, and products has always represented an unyielding position in the Ceretto philosophy, since early origis. In recent years, the concept of quality relative to wine has changed significantly, passing from a basic conception of safety of the beverage to a more hedonistic interpretation of the specific product aimed to satisfy the palate and taste of the consumer

Today, a wine, in addition to being sound and enjoyable, must demonstrate its own personality, imparted by the territory from which it originates, by the grape of which it is the child and by the technical capabilities, professional competencies and the specific philosophy of the producer.

All of this derives from the growing attention of the consumer toward wines which he drinks and, thus, being more informed, makes him more critical and demanding. It becomes very important an attentive analysis of the processes, oriented to discriminate the strong and weak points, to optimize the organization management in order to promote continuous improvement, and making activities and controls more efficient and focused.

For this reason there are the international standards ISO (International Organization for Standardization),, on the base of which Ceretto decided to verify and model its productive organization. And so, with patient work, the company was certified for the standards: Quality Management System, Food Safety, and most importantly, Traceability of the food chain, from the vineyard to the finished bottles. The certification of these standards allow the company achieve a more incisive control and rationalization of the processes, moving into an ulterior increase in product quality and a strengthening of the Ceretto image for the consumer.

The Quality Project at Ceretto began in 2000 with the selection of a qualified consultant, characterized in the company Arete Srl in Alba (, specialized in management systems, environment and safety, and equipped with a highly experienced personnel. The selected certification agency was CSQA (, accredited SINCERT (, with particular experience in the agriculture-food sector.

UNI EN ISO 9001:2008 Management Systems for quality - Requirements

This is the standard of reference for obtaining the company management system for quality certification. This standard was developed throughout a long history of advancement in company structure models, lasting many years, and is based on the modern criteria of Total Quality Management.
In practice, the results is a quality company management system based on four important principles:

  • Responsibility of the Management: ability of the top management to appropriately structure the organization, define company politics and strategies, manage internal and external communication, periodically analyze advancements, and seize opportunities for improvement and growth.
  • Resource Management: human resource management in terms of competence and formation of necessary economic and material resources for the Organization, equipment and infrastructure maintenance, environment, conveniently structured work spaces - for jobs to be carried out and for work safety.
  • Process Management: management of the fundamental activities relative to cultivation, production, supplies, logistics, commercial activities, etc.
  • Continuous improvement: control of irregularities in production, handling of complaints, Customer satisfaction studies, corrective and preventative actions, monitoring of performance indicators and constant improvement of processes and products, from the vineyard to the final product in the bottle.

Ceretto was certified for the first time in March 2004 for the ISO 9001:2000 standard and in April 2009 for the UNI EN ISO 9001:2008 standard.

UNI EN ISO 22000:2005 Management systems for food safety

This international standard represents an evolution of the UNI 10854 standard defined in Italy at the end of the 90's. It outlines a guide for the management of food safety and was founded upon legislative concepts, introduced on a European level in the 90's, regarding food hygiene and the employment of the HACCP method (standard released by FAO in the Codex alimentarius at the end of the 80's). The ISO 22000 standard contains material concepts taken from the UNI EN ISO 9001:2008 standard. It relates particularly to a company's capacity to produce consumer-safe food products, in regards to legal standards on both a national and international level, and appropriate production techniques. Ceretto was certified in March 2004 for the UNI 10854 standard and in March 2007 for the UNI EN ISO 22000 standard.

The passage to this last certification was based on food hygiene development and the application of the HACCP method, in practice since the 90's. It brought about the creation of a group of tasks dedicated to food safety with the principal objective being to pass all of the phases/productive processes of the company, from agricultural activities management to supplies management, to food processing strategies, to appropriate laboratory analyses, and ending with general services and waste management.

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