In the early '80s, the Ceretto family took a big risk and created a new look, modern and revolutionary, to present its range of wines. The excellent quality and creativity of Made in Italy was reflected in wine labels and, in some cases, even the bottles. The choice was based on the brilliant designer Silvio Coppola, who created cursive, willowy graphic lines on the estate’s historical labels (1981) and in 1985 gave the inimitable Blangè. In the 90s, Italo Lupi and Giacomo Bersanetti, started their collaboration by designing bottles with unusual shapes (Monsordo and Moscato d'Asti by The Vignaioli of Santo Stefano) and labels that are true works of art.
