The decision and the wine (1930s)
Established the Ceretto Casa Vinicola in Alba.
Bruno e Marcello Ceretto
The idea and the intuition (1960s)
After careful selection, they acquired vineyards in the most valuable positions historically. It was their brilliant insight of the cru that brought Ceretto wines to the fore of the winemaking elite.
The third generation
Growth and the future (today)
The children of Bruno and Marcello took over the business to achieve new goals.
In search of the cru, a revolutionary idea
The quest of the brothers Bruno and Marcello Ceretto was to select vineyards in the most valuable positions historically. This idea came about during a trip to Burgundy, and would prove the family’s insight and see their Barolo and Barbaresco wines among the most popular in the world. A revolution at the time, for a territory in which the concept of cru was totally unknown, but, above all, a brilliant idea. The most difficult challenge the brothers faced was convincing their father who, as was typical at the time, purchased grapes for the wines he vinified. "You are undertaking a difficult journey, the land has never made anybody rich," he warned, but Bruno and Marcello were convinced about the potential of the land and stubbornly replied, "We believe in the land 100%, the winery is obviously important, but great wines are made with great grapes." And so, they began dreaming of labels bearing the name of the vineyard and also its image: "so whoever drinks that wine can see the vineyard from which it has originated. The vineyard is history, the names of the hills remain, unchanged over time, enhancing the quality and credibility of the wines produced here. You can search out, visit and physically touch a vineyard… always." In 1986, Wine Spectator, perhaps the most influential American magazine in the world of wine, puts the two Langhe brothers on the cover calling them the Barolo Brothers. Bruno and Marcello were less than 50 years old, but they were not overwhelmed by what was an official consecration, to which all aspire, but few can obtain. Even today, they have remained true to themselves, they have not stopped dreaming and fighting for their righteous goal. Meanwhile, the Langa has grown with them and with those who, like them, puts their name to the land where they were born and accompanied them throughout their lives.
Late 1800s – early 1960s
Riccardo Ceretto, from Valdivilla (hamlet of Santo Stefano Belbo) established the Ceretto Casa Vinicola in Alba. Bruno e Marcello, sons of Riccardo, selected and purchased vineyards in the most sought after locations in the Langhe and Roero, including some of the best crus of Barolo and Barbaresco, for producing and marketing of their wines.
The first estate-owned vineyard in Bricco Asili was purchased (Barbaresco - 1969) and the eponymous winery was built (1973). The winery I Viganioli di Santo Stefano was created for the vinification of Moscato d'Asti (1976). Construction of Bricco Rocche winery began (1978/1982), in Castiglione Falletto.
The Langhe Arneis Blangé is created, the symbolic still white wine of the Ceretto winery (1985). Debut of Barolo Bricco Rocche (1982) with two international events at the Castle of Barolo and the Four Seasons in New York. The company changed its headquarters and moved at Monsordo Bernardina Estate, Alba (1989)
The children of Bruno and Marcello joined the company: Lisa, Roberta, Alessandro and Federico (1999).
The Relanghe project started (1993) to immortalise the Piedmont IGP hazelnuts and one of its symbols: nougat. The Chapel of Barolo was renovated, in the Brunate vineyard in La Morra (1999) through the work of artists David Tremlett and Sol LeWitt: first initiative of contemporary art of the family.
The glass Cube was built at Bricco Rocche (2000), now one of the architectural icons of Barolo. The Terroirs projects was started (2003) thanks to a number of partnerships with famous foreign producers. The two Alba restaurants were opened (2005): La Piola and Piazza Duomo. In 2006, the first Michelin star was awarded for Enrico Crippa for the Piazza Duomo restaurant,and the second in 2009. The Grape was opened (2009) at the Monsordo Bernardina Estate, the welcoming place of the Ceretto family.
Ceretto is looking to the future with enthusiasm. The projects on wine, fine food, hospitality and art are continually growing.The House of the Artist was built (2010), on the hill overlooking the Monsordo Bernardina Estate. Enrico Crippa received the third Michelin star (2012). Our passion for contemporary art continues to see us organizing annual exhibitions with artists of international fame. Piazza Duomo was expanded, with the opening of stylish rooms to accommodate restaurant customers. Starting from the 2015 vintage, all our products have obtained organic Certification.