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THE GRAPE
A new bold and innovative project
Finding an old 18th century farmstead and transforming it into a fully equipped state-of-the-art headquarters, the realization of the Monsordo-Bernardina project fully reflects the Ceretto spirit, always hovering between tradition and innovation.
In response to a growing attention to wine by an ever more curious and interested public, we decided to transform this area integrating it with a new and ample space dedicated to wine tasting and education, meetings and cultural events. An extensive area of the modern design faces the splendid hills of the Barolo territory, designed to appreciate the wines of the house and the surrounding landscape : “taste the wine savoring the scenery.”
The project’s design is a recreation of the architecture-landscape bond of remarkable impact: a large oval bubble poised on an oak platform suspended among the vineyards, an imaginative representation of a single grape berry. Lightweight and completely transparent, the object is incorporated in perfect harmony with the surrounding landscape, representing a bold and highly technological work of art. Architects Luca and Marina Deabate, chose the decidedly innovative material EFTE (ETHYLENE – TETRA – FLUORO – ETHYLENE, also utilized to cover the Alliance Arena in Munich and in the construction of the Olympic swimming pools in Pechino) for the realization of the project. The material is experimented here, for the first time, as a small module in a relatively complex form (platform measuring 80 square meters for a maximum height of 6 meters). The material is soft and pliable, frosted like the skin of a grape, and transparent in order to allow nature to enter the space’s interior encompassing those inside, projecting them directly into the vineyard in a sort of flight above the Langhe hills.
Choices are never made purely by chance, and to complete the project architect Giuseppe Blengini, inspired by the colors of the vines and the fascinating irregularity of the vineyards, created a space dedicated to hospitality and wine tasting and education. Five hundred square meters of refined design, entirely destined to the celebration of wine. |
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