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THE CUBE
Located on the top of the Bricco Rocche hill in Castiglione Falletto, this project
was tied in with an extension to the winery and the existing production facilities.
The Cube is a modern, hi-tech work of art designed as a pledge guaranteeing tradition
and the preservation of a masterpiece of nature: Barolo.
The cube’s sharp edges and solid base were designed to represent Barolo’s
youthful sharpness along with its robust structure and great endurance. The use
of glass without a frame ensures that nothing gets in the way of the all-round
view of the surrounding landscape enjoyed from the Bricco Rocche winery, which
lies at the geographical heart of the Barolo growing area.
The design focused on creating a form of fully-transparent landscape architecture
presented as a sculpture, a unique work of art in an inimitable setting: a
monument to Barolo wine.
The Ceretto Cube was realized in association with the architects Luca and
Marina Deabate of Turin. |
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